How To Stand Out From The Crowd

http://boagworld.com/design/standout/

This website demonstrates and outlines the need for a businesses webpage to stand out from the crowd and be noticed in such a vast mass of content online.  The most obvious reason for this is that visitors will remember your sight and want to visit it again.  This article also suggests three main reasons why in almost every industry websites are always the same.  These are:

• Laziness – It is easy to follow the crowd blindly. To stand out you must innovate and challenge established practice. That takes effort and a lot of thought.
• Fear – A fear of getting it wrong. What if you upset your users? What if you misjudge what they will like? Its safer to do what others have done because that has been proven to work.
• Shortsightedness – Too many organisations only look at their own sector for inspiration. They look at what the competition is doing and copy it.

In order for my website to avoid falling into this trap I must ensure it is different and more inspired than that of competitors.