In order to get a better understanding of the current internet trends, I decided to conduct some research and so consulted the office for national statistics. The results of this research brought up some interesting findings.
* Internet Use Is Growing Rapidly
* Linked To Socio-Economic & Demographic Factors – Age, Location, Occupation
* 96% 25-44 yr Olds Use Internet Everyday
* Professional Occupations 91% Usage Rate
* 90% Use Internet For Email
* 76% Use Internet To Find Out About Goods & Services
* 49% Post Messages & Use Social Network Sites
* 43% Upload Self Created Content To Websites
These statistics help justify and demonstrate the importance for businesses to have an online presence or some other form of digital marketing strategy.
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